The first Russian International Protocol Forum has completed its work. The Forum’s ultimate motto was ‘Protocol comes out of the shadows’. The organizers have managed to gather a unique mix of top-class experts, managers and representatives of various Protocol teams, including the Protocol office of the President of the Russian Federation, the Protocol Department of the Government of the Russian Federation and the State Protocol Department of the Ministry of Foreign Affairs of Russia. The Forum can be portrayed as forward-looking and innovative, absolutely in the spirit of its venue – the Skolkovo Technopark. This vibe was acknowledged during the Forum Plenary session in his opening address by Vladislav Kitaev, Chief of the Protocol of the President of the Russian Federation, ‘The dynamically developing world and the relevant processes of globalization, informatization and digitalization, significantly update the requirements set for the Protocol today’.
‘We have managed to accomplish the main aim of the Forum - to build up a professional platform for discussions and experience exchange between the Protocol professionals,’ Pavel Popov, General Director of the IQ Protocol company, Head of the Russian International Protocol Forum Directorate, said when summing up the Forum results.
According to Arkady Dvorkovich, Chairman of the Skolkovo Foundation, under whose auspices the Forum was held, ‘Many are just unaware of the real complexities and the meticulous work centered around thousands of small details. Our common task is to exchange experience, share the best Protocol practices, and implement them for the sake of promoting Protocol efficiency to the level of ultimate perfection’.
The Forum brought together 529 Protocol professionals and experts. Out of 72 regions that had applied for participation, 58 entities of the Russian Federation sent their delegates to the Forum; there were participants from 15 foreign states; heads and employees of Protocol services and Press services of more than 50 federal executive authorities of the Russian Federation, 30 public corporations, as well as Russian and international business companies.
The Forum participants admitted that the organizers had created an environment of convenience and trust, which was conducive to discussions and exchange of experience.
The business program of the Forum was comprised of 15 thematic sessions, panel discussions and master classes on the most topical aspects of modern Protocol, Etiquette, Hospitality and Intercultural Communication.
The central event of the Forum was the Opening Plenary session called ‘Trends and Future of Modern Protocol Service’. The greatest interest of the participants was shown to the ‘Gifts Selection. The Art of Gift-Giving’ master class and the ‘Working with Headliners. At the frontline’ panel discussion.
Active informal communication among participants was facilitated by the Forum’s digital solutions - the Business Networking Platform, which facilitated and hosted 60 meetings, and the Forum official mobile app with instant messaging between the registered users.
The ‘From Gifts to Lifestyles’ exhibition featured 10 companies that displayed their offers and discussed prospects for cooperation with representatives of Protocol offices and gift funds of companies and agencies.
Pavel Popov encouraged all delegates to engage in drafting the agenda and format of the next Forum, noting that it would be unreasonable to contemplate the next Forum disregarding wishes of those who have participated in it.
The operator of the Forum was the IQ Protocol company.
The photos of the Forum are published in the Debriefing section of the official website.
The IQ Protocol company was started in 2014 by a team of professionals equipped with extensive practical experience in the field of state and corporate Protocol and major public events. IQ Protocol provides services in the field of Protocol, including protocol arrangements for and management of events, analysis and expert review of Protocol aspects of bug events, consulting and training in Protocol Rules and Procedures, as well as staff recruitment.
Here is the summary of the first day of the Russian International Protocol Forum. The plenary session was opened by Mr.Vladislav Kitayev, Chief of Protocol of the President of the Russian Federation.
‘The world dynamics and the associated trends of globalization, informatization, and digitalization, are setting new requirements for Protocol today,’ said Mr.Kitaev. ‘It is becoming more dynamic, flexible, transparent, less standardized and more open’.
Pavel Zarubin, the Political Correspondent of the All-Russia State Television and Radio Broadcasting Company, moderated the Plenary session, encouraging the Protocol experts as they stepped into their unusual roles of the Plenary speakers.
The Forum’s Business program featured open discussions of essential aspects of international and business protocol, etiquette, sports and education. The experts’ proficiency in the relevant topics and the selection of unique case studies earned sincere appreciation of the participants.
The Forum will continue its work on May 28, 2019. The second-day’s program includes a panel discussion on the Protocol officers’ work with the highest ranking officials, a master class on the use of state symbols, as well as sessions on Hospitality, Security, PR and IT. A special event on the second day of the Forum will be the Skolkovo Innovation Center presentation, which will be opened by Arkady Dvorkovich, Chairman of the Skolkovo Foundation.
The photos from the first day of the Forum are published in the Debriefing section of the official website.
The first day of the Russian International Protocol Forum 2019 will start with the Opening Plenary Session on modern trends of Protocol service. The Plenary Session keynote speakers will include representatives of major Protocol services of the Russian Federation:
- Mikhail Kazarinov, Deputy Chief of Protocol of the President of the Russian Federation,
- Igor Bogdashev, Director of the State Protocol Department of the Ministry of Foreign Affairs of the Russian Federation,
- Alexander Valyaev, Director of the Protocol Department of the Government of the Russian Federation,
- Timur Rustamov, Head of Protocol Division of the State Duma of the Federal Assembly of the Russian Federation
The session participants will discuss the main aspects of the ongoing development of the Protocol service, and determine what major trends of today’s Russian and global political agendas impact Protocol operations. The Plenary session will also address staffing issues faced by modern Protocol departments, and discuss the demand and opportunities for job-specific training and development. The Plenary speakers will share their views on the growing role of Protocol as a tool of diplomacy and ‘soft power’ in the current international political context. Particular attention will be given to the efficient cross-functional interaction of Protocol with Press Service, Security, Catering, and other functions.
The session will be moderated by Pavel Zarubin, a political correspondent and the ‘Moscow. Kremlin. Putin.’ TV show co-host at the ‘Russia 1’ TV channel.
One of the speakers during the ‘Official State Symbols. No right for a failure!’ master class will be Oleg Kuznetsov, Heraldry Master of Moscow, PhD. in History, Merited Cultural Worker of Russia.
For more than 20 years Oleg Kuznetsov’s work has been dedicated to the use of military heraldry, as he has been the Chief Military Heraldry Master in the Armed Forces of the Russian Federation.
In 2012, he was appointed the Deputy Chairman of the Heraldic Council of Moscow, the Heraldry Master of Moscow.
Oleg Kuznetsov will give a master class on peculiarities of using state symbols and, in particular, the use of flags during Protocol events.
Ekaterina Shilina, Director of Relations with Governmental and International Organizations, Russian Direct Investment Fund, will be a speaker of the ‘Business Protocol. Corporate Protocol’ session.
Ekaterina received higher professional education at the Moscow State Institute of International Relations (MGIMO) and the Diplomatic Academy of the Ministry of Foreign Affairs of the Russian Federation, then defended her PhD thesis in the field of Economics. Immediately on graduation from the university, she entered the civil service in the Department of International Cooperation of the Executive Office of the Government of the Russian Federation, where for 4 years she was engaged in the establishment and strengthening of international relations of the Government of Russia. Later, Ekaterina joined the Eurasian Economic Commission, where in 2012-2016 she was involved in the development of cooperation between its member states and harmonization of interests of this international organization.
In 2016, she started her career at the Russian Direct Investment Fund, where she currently oversees interaction with governmental and international organizations. Ekaterina has extensive experience in liaising with government authorities and providing protocol support for events attended by the high-ranking officials.
She has received state awards and certificates of honor from the Government of the Russian Federation for her excellent professional performance.
The Forum session speakers will talk about peculiarities of the introduction and delivery of the Protocol function in business corporations, and about the format of participation of the business community in the official governmental visits and events. They will draw attention of the Forum participants to the specific Protocol aspects of meetings between the CEOs of major Russian and international companies and corporations.
Gennady Korolev, Executive Officer of the Administrative Department of the Government of the Russian Federation, will be a speaker during the ‘Gifts Selection. The art of gift-giving’ master class.
In the past, Gennady was a restaurateur and winemaker. In partnership with the famed Soviet and Russian hockey player Igor Larionov he has accomplished several successful wine projects in Australia and California. He is a co-founder of the Federation of Restaurateurs and Hoteliers of Russia, a member and expert of the Club des Chefs des Chefs (CCC) (on official invitation from Paul Bocuse, Head of the club, Chairman of the Jury of the Bocuse d’Or world gastronomy contest), member of the Jury of the Russian qualifying competitions for Bocuse d’Or, member of the Jury of the All-Russian Sommelier championships, expert of the annual Russian winemakers exhibition and contest (Abrau-Durso).
The topic of alcoholic beverages is one of the most contentious of all Protocol matters. However, not a single reception, and not a single protocol event could go without them. More and more often managers give preference to a bottle of good wine as a gift to present or to receive.
Such exciting questions as whether protocol officers need some knowledge of wine, or should rather rely on professional wine connoisseurs; by which parameters wines should be judged to be selected as presents to top officials, or to be offered at a reception; whether the vogue of wine brands exists in any way, - will be discussed during the rewarding ‘Gifts Selection’ session.
Dmitry Degtyarev, Deputy Director General of the All-Russia Expo Center in 2014-2019, will be a speaker at the ‘Protocol and Security’ session.
When organizing any event at the highest level, security measures are of utmost importance. Roadblocks, motorcade, admission, lists, block-plans, passes, zones, access control – for an average person these are just words, but for Security and Protocol staff it means arrangements for presence of high-ranking officials at the event. Over time, each Protocol officer becomes a bit of a Security officer, and a Security officer becomes a bit of a Protocol officer.
Both Security and Protocol pay great attention to the details, there is almost no room for improvisation, each step should be carefully thought through and strictly planned. Security and Protocol officers are always in the shadow, unseen, but the success of the event depends on their well-coordinated work.
Dmitry Degtyarev, Former Federal Guard Service officer, will talk about how to establish such close cooperation and how to avoid a conflict of interest.
Yan Burlyay, the Latin American Programs Center Director at the Moscow State Linguistic University, will be a speaker at the ‘International Protocol. Protocol Features and Subtleties Across Various Countries and Cultures’ session.
Following his graduation from the School of International Journalism at the Moscow State Institute of International Relations in 1970, Yan began his diplomatic career at the Embassy in Uruguay, then in Venezuela, and after that as Ambassador Extraordinary and Plenipotentiary of the Russian Federation to Argentina, Paraguay and Ecuador.
Foreign business trips were interspersed with regular work in the Central Office of the Russian Foreign Ministry, where Yan moved up from attaché to the Department Director. In 2015, Mr. Burlyay earned the title of Professor of the Moscow State Linguistic University and headed the Center for Latin American Programs.
Latin America includes over 30 countries with a population of over 600 million people. Yan Burlyay, who has spent more than 45 years in the region, will talk about peculiarities of holding meetings and negotiations at the highest level in Latin America.
Anatoly Korneyev, Vice President of Simple Group, will be a speaker of the ‘Gifts Selection. The Art of Gift-Giving’ master class.
Anatoly is well known as a wine expert among the professional community. He is the mastermind and the leading instructor of the Enotria wine school, which has developed a curriculum based on the best methods of wine schools in Europe. Thanks to his initiative, a popular wine magazine Simple Wine News appeared, covering the news of winemaking and restaurant business, bar culture, wine travels and other aspects of the world of wine and gastronomy. Furthermore, Anatoly is a publisher, author and editor of books, numerous articles and columns in 'Forbes', 'GQ', 'Aeroflot Premium', 'Aeroflot', 'The Cost', and other publications.
For his high professionalism, Anatoly has received international government awards: the Decorated Holder and Officer of the Order of Merit of the Italian Republic, as well as honorary titles: the Knight of the Order of Chevalier du Bons Temps (Bordeaux), the Holder of the Order of Recioto and Amarone (Verona), the Holder of the Order of Coteaux de Champagne (Champagne).
During the master class, Anatoly will explain to the Forum participants why corporate gifts are an important way to ensure the loyalty of partners, customers and employees, and whether or not alcohol is one of the omni-purpose gifts. The speaker will highlight the latest trends in gift design and personalization and will be ready to answer even the most challenging questions!
Alexander Chernov, the Senior Vice-president for Communication and Advertising, Skolkovo Foundation, will make the presentation of the Skolkovo Innovation Center.
The Skolkovo Innovation Center was founded just eight years ago to facilitate the transition of the national economy into innovative tracks. However debates about Skolkovo have not subsided, often because of misunderstanding of its core mission and objectives.
Alexander, who has been in charge of the Foundation's external communication department since its foundation, knows everything about the Skolkovo sophisticated structure and internal processes. Alexander’ professional portfolio includes journalist work as the Head of the ITAR-TASS office in Panama, positions at global corporations such as Coca-Cola Eurasia and TNK-BP, as well as in major sports projects, including Russia's bid to host the 2018 FIFA World Cup, the Sochi 2014 application campaign, and Moscow's application for hosting the 2010 and 2012 Youth and Summer Olympic Games. Alexander's professionalism has been repeatedly recognized by awards in Journalism, PR and Marketing.
During the Skolkovo Innovation Center presentation, the Forum participants will learn about the goals and objectives of the Center, and get acquainted with some of the Skolkovo startups and residents, whose innovative concepts may earn appreciation of the modern Protocol experts community.
There is only one day left before the Protocol Forum 2019. Tomorrow, May 27, the Skolkovo Technopark will welcome the participating Protocol and Hospitality experts and professionals.
Please note that access to the Forum venue will be only upon presentation of an accreditation badge. Registration desks will be opened at 9:00 am on May 27. Each participant should have an ID document and a ticket from the Timepad system.
In order to avoid inconveniences of traffic jams on the way to the Skolkovo Technopark, the Forum team kindly recommends the participants and guests to plan transfers and travel itineraries in advance. The schedule of the event is available at the official FORUM PROTOCOL mobile application and on the website www.forumprotocol.com
For more information, please contact the Forum hotline at +7 (495) 221 0512.
Christine Friedreich, International Hospitality Expert, Founder and Managing Director of the Friedreich Hospitality Company, will moderate the ‘Protocol & Hospitality. The pitfalls of modern hospitality and catering: why taste alone does not make a difference anymore’ panel discussion.
‘Practice what you preach’ is Christine Friedreich’s motto derived from her own insights and extensive practical experience of promoting authentic service culture and lively hospitality.
In 2012, after many years in marketing and event management, Christine founded her own company specialized on hospitality and VIP guests services. Christine's expert opinion is trusted by national and international companies, and the events organized under her leadership are always a success.
Christine’s extensive portfolio includes hospitality design for Reed Exhibition Austria, a global exhibition operator, as well as cooperation with the Austrian Olympic Committee, and organization of various sporting events. However, she says that one of the highlights in her career was her work for FIFA during the 2018 FIFA World Cup Russia. As a hospitality expert, she was responsible for the design, decor and guest services at VIP zones in 12 stadiums of the tournament, where she was able to fully reveal her leadership talent and implement her ideals of authentic service culture and lively hospitality.
The ‘Protocol and Hospitality’ panel discussion participants will share best practices and gain insights into how to create an atmosphere and stage a successful event.
Andrey Gilodo, an Honored Art Figure of the Russian Federation, a Member of the National Organization of Arts Experts, the Acquisition Advisor to the Director of the All-Russian Museum of Decorative, Applied and Folk Art, an expert of the Government of the Russian Federation and the Ministry of Culture of the Russian Federation, a member of the British Society of Jewellery Historians, will talk at the ‘Gifts Selection. The Art of Gift-Giving’ Master Class about how to select not just any gift but an item worth collecting, a collectable.
What is the difference between a collectable and a museum exhibit? How is visual, historic and cultural authentication of an art piece carried out? How is authenticity, artistic and cultural value established? Where can one get a collectable and how are they stored? What is the difference between an antiquarian and an expert?
There are more questions than answers. Andrey will open the door to the world of antiques, ancient and modern decorative, applied and folk art, including Russian and Western European art metal and enamel, as well as items made of precious metals.
Elena Tikhomirova, the Chairperson of the National Association of Arms Experts of Russia, will be a speaker at the ‘Gifts Selection: The Art of Gift-Giving’ Master class.
Elena has worked for 35 years at the Armory Chamber of the Moscow Kremlin, and has been a leading expert in the trade of antique weapons for over 15 years. With Elena's help, we will learn about historical traditions of state protocol gifts, illustrated by the Armory Chamber of the Moscow Kremlin, a museum collection of embassy gifts presented to the royal court, and products made by the Moscow Kremlin court workshops, which manufactured state gifts.
Igor Garanin, Editor-in-Chief of the GQ Russia magazine, will be a speaker at the ‘Business Etiquette. High Society Manners vs. Business Etiquette: Trends and Differences’ session of the Protocol Forum 2019.
Igor Garanin is well known in media community and the fashion industry. He has extensive experience of work for well-known publishing houses, creating fashion and style content for male readers. Garanin consults high-ranking officials and successful businessmen, helping them select the perfect wardrobe and instilling in them a sense of taste and a habit of dressing fashionably.
From 2003 to 2005, Igor headed the Men's Department at Monomarka Bosco of the Bosco di Ciliegi Group and was responsible for purchasing the Kenzo, Hugo Boss, Corneliani, and Francesco Smalto clothing and accessories for men.
He joined the Condé Nast Russia publishing house in 2006 as an Editor, and then as the Fashion Department Director of the GQ magazine, then took part in the launch of GQ Style magazine in the capacity of its Senior Editor, and in 2013 became its Editor-in-Chief.
In 2014, Igor Garanin moved to the position of the Editor-in-Chief of the Robb Report Russia magazine, and two years later was appointed the Editor-in-Chief of the Esquire and Robb Report Russia men's fashion magazines.
In September 2016, Igor returned to the Condé Nast Russia team as the Editor-in-Chief of GQ.
During the session, Igor, together with other speakers, will discuss the basics of Business Etiquette as well as international trends in this field.
The resident companies based in the unique experiential learning complex of the Skolkovo Innovation Center have been recently joined by two young IT-companies engaged in the development of cutting-edge IT-projects. Roman Chosov, Executive Director of the Flexbby company, and Ilya Zelenchuk, General Director of the Jem company, will participate in the presentation of the Skolkovo Innovation Center.
The special Flexbby One solution is an in-house bot platform, which allows to work out any business process in a matter of hours by using software robots.
This platform is an easy-to-use tool for designing one’s own smart robots (for example, an ‘Event-Bot’), that are part of the corporate system, yet can independently manage business processes, events and requests. Robots can conveniently automate paperwork, electronic archives, automatic tenders and procurement, integration of a supplier base, interaction with offline and online customers.
The Jem company, is engaged in the design of mobile applications and computer security solutions. The company's portfolio includes such well-known apps as: ‘ByTheWay’ - a mobile application for event organizers, participant chats, and interesting events search; ‘Passenger’ and ‘DaedaEd’ – carpooling services, connecting drivers and co-travellers for joint regular trips; ‘BigXP’ - a platform for online consultations with IT experts.
The above-mentioned projects, many other innovations, and their practical application will be introduced during the Skolkovo Innovation Center presentation.
For the convenience of the Protocol Forum 2019 participants, the official FORUM PROTOCOL mobile application has been released, which is a handy tool for a prompt and easy access to the most up-to-date information about everything that happens on the sidelines of the Forum.
The mobile application helps you:
- keep track of updates in the program of events;
- use the venue map and find directions;
- appoint meetings with participants of the Business Networking Platform;
- send personal messages to participants,
and much more.
Please note that the complete set of functions of the application is available only to officially registered participants. To get access, please log in with your individual ID sent to your email address mentioned in the Forum registration form.
The FORUM PROTOCOL application is available for download in Russian and English from the App Store and Google Play and at https://app.eventicious.com/iqprotocol/ru
If you have any problems with the installation of the application, you can contact the Forum hotline at +7 (495) 221 0512.
The ‘Working with Headliners: at the Frontline’ panel discussion will be moderated by Elena Podobreyevskaya, the Executive Officer of the Protocol Department of the Government of the Russian Federation, the Former Chief of Protocol of the Spouse of the President of the Russian Federation (2008-2012), the Chief of Protocol of the Spouse of the Prime Minister of the Russian Federation (since 2012).
Elena has accumulated 20 years of experience in public service after graduation from the Moscow State Institute of International Relations (University). From 1999 to 2007, she worked at the Central Office of the Ministry of Foreign Affairs of the Russian Federation, as well as on short-term business trips at the Embassy of the Russian Federation in Spain. Apart from her dedication to work, she was active in public life, was one of the founders of the youth movement at the Russian Ministry of Foreign Affairs, headed the Council of Young Diplomats for several years, held the position of the Deputy Chair of the Trade Union Committee of the Russian Ministry of Foreign Affairs, organized international educational, cultural and sporting events for young employees of the Russian Ministry of Foreign Affairs and MGIMO graduates.
In 2007, Elena transferred to the Executive Office of the President of the Russian Federation, where she worked for 6 years in the Protocol Office of the President. Since 2008, throughout the term of Dmitry Medvedev's presidency, she headed the Protocol of the First Lady of the Russian Federation.
In 2012, she transferred to the Protocol Department of the Government of the Russian Federation, where she holds the position of the Executive Officer and is in charge of the Protocol for the Russian Federation Prime Minister’s Spouse, as well as supervises activities of the Fund for Social and Cultural Initiatives, which is headed by Mrs. Svetlana Medvedeva.
For over 12 years of working in the field of State Protocol, Elena has accumulated experience in organizing events attended by the President of the Russian Federation, and the Prime Minister of Russia and his wife, both in Russia and abroad. In addition, Elena took an active part in the 2008 Presidential election campaign.
Elena has the rank an Actual State Counsellor of 3rd class. She was awarded the Medal of the Order ‘For Merit to the Fatherland’, First Class (2012); a Certificate of Gratitude awarded by the Government of the Russian Federation for her many years of impeccable service (2018).
During the panel discussion, participants will talk about the intricacies of this challenging yet very exciting work of a Personal Protocol Officer for top officials and high-ranking executives.
Mikhail Struchkov, Director General of the Sobytie Communications company, will be a speaker during the ’Protocol and PR. Team work in favor of the common goal’ panel discussion.
Mikhail has worked for many years in public relations, and has a protocol related experience. For two years since 1998, he worked as the chief specialist at the Public Relations Center of the Ingosstrakh Insurance Company. Then Mikhail took the position of the chief Protocol specialist at the Public Relations Department of the Lukoil company. From 2002 to 2004 he managed the Press Service at Ural Mining Metallurgical Company and then the Moscow Office of Uralkali. Since 2007, he has been the founder and Director General of the Sobytie Communications company.
During the Protocol Forum 2019 panel discussion on Protocol and PR, Mikhail and other experts will talk about the subtleties of the Protocol and PR teams collaboration, and will share professional secrets of success.
Ivan Kosolapov, the Executive Assistant to the Minister of Energy of the Russian Federation, will be a speaker during the ‘Working with Headliners. At the frontline’ panel discussion.
A graduate of the Moscow State Institute of International Relations (MGIMO), Ivan started his career at the State Protocol Department of the Ministry of Foreign Affairs of Russia, where he was involved in preparations and staging of foreign heads of state and government visits to the Russian Federation, and in organization of major international events.
In 2008, he continued his civil service career at the Executive Office of the Government of the Russian Federation and worked for four years as a Senior Consultant, Adviser, and then as the Chief Advisor to the Secretariat of the Deputy Prime Minister of the Russian Federation Dmitry Kozak. He oversaw the preparation process for the 2014 Olympic Winter Games in Sochi.
In 2012, Ivan became the Executive Assistant to the Minister of Energy of the Russian Federation Alexander Novak, and is still responsible for Protocol arrangements for events attended by the Minister, both in Russia and abroad, and also participates in international energy cooperation.
During the panel discussion the Forum speakers will talk about the most important merits of protocol support officers, how to build relations of mutual trust with the boss, and what drives them to stay in this business for ages.
Kim Liu – Protocol and Events Senior Manager of the International Paralympic Committee, will be a speaker at the ‘Protocol at Sporting Events. Citius, altius, fortius – following the protocol rules’ session, sharing her long experience of organizing the one of world's largest sporting event - the Paralympic Games.
Her interest and fascination for multi-sport events started with becoming a volunteer for the Winter Universiade 2005 Innsbruck and continued with her consultancy work during the Olympic and Paralympic Games in Beijing in 2008. Kim officially joined the Paralympic Family in 2009, and now she has been working for over 10 years in the International Paralympic Committee, participating in preparation and holding of the Paralympic Games and ancillary events.
Top officials’ Protocol support, opening and closing ceremonies, flags and anthems, venue protocol, gifts and souvenirs, uniforms, accreditation and tickets, transport and logistics, hospitality are the key elements of Kim’s vast professional expertise.
Kim’s presentation at the Forum will emphasize the aspects of specific protocol support for people with impairment. The current inclusive trends require a proper disability etiquette. Knowledge and application of its rules is an integral part of the Protocol support for events involving Para athletes, as well as people with an impairment.
Sergey Krylov, the Siemens Company Vice-President, a Professor of the Department of Diplomatic Studies at the Moscow State Institute of International Relations (MGIMO) of the Ministry of Foreign Affairs of the Russian Federation, will be a speaker at the 'International Protocol. Protocol features and subtleties across various countries and cultures’ session.
For 33 years Sergei Krylov worked for the USSR and Russian Foreign Ministry, in the positions from young diplomat to the Deputy Minister of Foreign Affairs of the Russian Federation, Ambassador Extraordinary and Plenipotentiary of the Russian Federation to Germany and Permanent Representative of the Russian Federation at the UN European Office.
From 2004, after leaving the civil service he became the Head of the International Relations Department at the Sistema company, and since 2006, he has been the Vice President at Siemens company.
Throughout his career, Sergey did not give up his academic projects. He wrote more than 40 publications on diplomatic practice and, as a professor of the Department of Diplomatic Studies at the Moscow State Institute of International Relations (MGIMO), he shares his unique experience with the new generations of diplomats.
To organize international events at the highest level, organizers need to pay special attention and have the knowledge of both cultural peculiarities and protocol traditions. The Russian state and business Protocol is an integral part of the international Protocol practice. Sergey Krylov will talk about the art of international negotiations and offer diplomatic cases.
Dmitry Reymarov, Vice-President of the Chairman’s Executive Office of the State Development Corporation VEB.RF, will be a speaker at the ‘Business Protocol. Corporate Protocol’ session.
Dmitry has gained experience in PR while working for the Philip Morris Sales and Marketing and for the United Heineken Brewery. In 2009, he became a Consultant, and later an Advisor at the Protocol Office of the President of the Russian Federation, and since 2012, has been working as a Chief Advisor and later a Head of Division at the Protocol Department of the Government of the Russian Federation.
Since 2018, Dmitry has been Vice-President of the Chairman Executive Office of the State Development Corporation VEB.RF, where he is responsible for Protocol and interaction with government bodies.
The session participants will discuss changes in terms of Protocol arrangements, when high officials transfer from their posts in government bodies to corporations.
3 days before the Protocol Forum 2019 opening, the Directorate summed up the accreditation results. The number of registered participants has acceded 450 people. They represent the following categories:
-Representatives of the Governors’ Offices, heads and employees of protocol services, press services, HR departments, and administrative departments from more than 70 constituent entities of the Russian Federation,
-heads and employees of protocol services and press services of more than 50 federal executive authorities of the Russian Federation,
-heads and employees of protocol services of more than 30 state corporations, as well as Russian and international commercial companies,
-representatives of protocol services, experts and teachers from more than 15 organizations working for education, sports management, culture and event industry,
-representatives of authorities and organizations from more than 15 countries
Besides the delegates, over 70 speakers and moderators will take part in the Forum, and more than 50 media representatives are accredited to cover the events of the Protocol Forum 2019.
Viktoria Baturina, PhD in Culturology, Associate Professor of Moscow State School of International Relations (MGIMO) of the Ministry of Foreign Affairs of the Russian Federation, will be a speaker at the ‘Business Etiquette. High society manners vs. business etiquette: trends and differences’ session of the Protocol Forum.
The list of subjects taught by Victoria includes courses on Elocution, Business Communication, Business Etiquette, International Protocol and Business Correspondence, State and Corporate Protocol. In addition to teaching at the Russian Language department of the MGIMO University, she is a designer and guest lecturer of her own Business Etiquette course and master classes at the MGIMO School of Business and International Competencies, the MGIMO branch in Odintsovo, the Russian Presidential Academy of National Economy and Public Administration, and the National Research University Higher School of Economics. Victoria was one of the founding architects of the MGIMO Business Etiquette and Protocol scientific student club established in 2015.
Victoria will talk to the Protocol Forum participants about why Business Protocol is important, and its life-changing capacity.
Vivi Bruni, Country Security and Crisis Manager UK & Ireland, Global Security Coordinator ABB Formula E, will be a speaker at the session ‘Protocol and Safety: Security at the highest level events: connecting the dots’.
Vivi has unique experience of working for the world's leading security companies. In Central, Southern and West Africa, she worked in consulting, coordination and strategic security development. In Brazil, she worked as Security Operations Manager developing and providing a range of services to ensure executive protection (safety and security for top managers of international corporations), as well as internal corporate security: from managing risks associated with business travel of corporate top management to the development of personal protection programs and technological support.
Today, Vivi is part of ABB's Security team, where she occupies a position of the Country Security and Crisis Manager in UK & Ireland, as well as a Global Security Coordinator for Formula E.
During the ‘Protocol and Security’ session, Vivi will share her unique experience and talk about security management in international companies and big international events.
Lidia Varlamova, a Catering and Hospitality expert, will be a speaker of the ‘Protocol and Hospitality. Modern event: idea, taste, design. Is there a room left for protocol?’
Lidia has extensive experience in providing catering services for Protocol events attended by Russia’s top figures. Since 2005, she has held management positions in various catering companies, and in 2007, she was one of the founders of the catering line of business at Andrei Dellos’ Restaurant House and headed the company’s catering start-up project. Almost immediately after the establishment of the catering service at the Café Pushkin, it became the official catering supplier to the Office of the President of the Russian Federation and worked at numerous events attended by the country’s leaders.
Together with the Protocol Office of the President of the Russian Federation, Lidia participated in the development of catering standards and guidelines that incorporate and adapt well-established rules of top-class restaurant business, as well as the national and regional specifics, to the requirements and rules of Protocol events.
Today, Lydia is also involved in educational activities and is the author of the ‘Coaching to an Organization’ method based on the theory of living systems, and is an apologist of the system approach to management. She is a practicing coach and a business consultant, a professional manager and a business process engineer.
Lydia was awarded a Medal of the Order ‘For Merit to the Fatherland’, 2nd Class, for her many years of professional support to top-level event.
The Panel discussion participants will share their experiences of work at the intersection of Catering and Protocol, and give their assessments of current trends in this field.
Maxim Kretov, Advisor to the President of the Russian Equestrian Federation, Director General of the Upravleniye Management Company, will be a speaker at the ‘Business Protocol’ session.
Having majored in Diplomacy and International Relations in 2013, Maxim has been successfully applying his knowledge in project development and management at the large TKS Holding industrial company, and supervision of the priority project of the South Stream gas pipeline construction in the Balkan countries.
At present, Maxim successfully applies his unique experience as the General Director of the Upravleniye Management Company, specializing in the development and application of strategies and measures for anti-crisis management of companies.
At the same time, since 2016, Maxim has been a member of the Presidential Council of the Russian Equestrian Federation and is an Advisor to the President of the Federation.
Participants of the ‘Business Protocol’ session will learn what it is like to combine social work with a leadership position in business structures and how one’s knowledge of Protocol and Diplomacy influences business processes.
Both Russian and international experts in Protocol and Hospitality are invited to participate in the Protocol Forum 2019. They will contribute dozens of different success stories to make an overview of today’s Protocol industry, and what awaits us in the future. Moderators and speakers will share not only knowledge and facts, but also real ideas for the development and scaling of Protocol services. Participation in sessions and discussions featuring any of the invited experts is an opportunity to ask any question and get invaluable experience.
More than 70 speakers have confirmed their participation in the Protocol Forum 2019, including:
- Sergey Krylov – Vice-President, Siemens company, Professor of the Department of diplomatic studies, Moscow State School of International Relations (University)
- Yan Burlyay – Latin American Programs Center Director, Professor of the Moscow State Linguistic University
- Alexander Dobrovinsky - Lawyer, Executive partner, Moscow Law office «Alexander Dobrovinsky and partners», host of the «Etiquette with Alexander Dobrovinsky» program on the World Business Channel
- Igor Garanin – Editor-in-chief, GQ Russia Magazine
Nadezhda Seryakova – Founder, business coach, National Academy of etiquette and protocol “InterProtocol”, former Deputy Chief of Protocol of the President of the Russian Federation
- Thomas Sladko – Head of Protocol and PR, International School of Protocol and Diplomacy ISPD, former Deputy Head of Protocol of the Austrian Prime Minister
- Marianne Zahnd – Former Head of Guest and Delegation Management Department, FIFA
- Alexander Protasov – Security Department Director, UEFA 2020 Saint-Petersburg Organizing Committee, Security Department Director FWC Russia 2018 LOC
- Gleb Kalashnikov – Executive Secretary, Heraldic Council of the President of the Russian Federation
- Pavel Gernets – Head of Exemplary Orchestra of the Honor Guard
- Alexander Chernov – Senior Vice-president for Communication and Advertising, Skolkovo Foundation
- Ivan Kosolapov – Executive Assistant to the Minister of Energy of the Russian Federation
- Christine Friedreich – International Hospitality Expert, Founder and Managing Director of the Friedreich Hospitality Company
- Andrey Barannikov – Director General, SPN Communications Agency
- Irina Sukhova – Head of Media Relations, Roscongress Foundation
For the full list of the Forum experts please visit the «Speakers and Moderators» Section
“Business Protocol. Corporate Protocol” session will be moderated by Alexey Vorobyev, Vice President for External Affairs, Corporate Communications Head at Siemens Russia and Central Asia.
A graduate of MGIMO University (Moscow State Institute of International Relations), Department of International Relations, Alexey began his career in 1999 at the Ministry of Foreign Affairs of the Russian Federation. In 2000-2005, Alexey worked as an executive assistant to the Russian Ambassador to India and was actively involved in organizing the high level officials visits to India, including several visits by the President of the Russian Federation.
After switching to the corporate sector in 2005, first to British American Tobacco Russia and then to PepsiCo Russia, Alexey facilitated efficient cooperation between business and state government authorities at the federal and regional levels. Since 2017, Alexey occupies the position of the Vice President for External Affairs and the Corporate Communications Department at Siemens Russia and Central Asia.
At his current job, Alexey’s responsibilities include planning and running events in Russia and countries within the region with local and global heads of Siemens, protocol arrangements for meetings with the partner companies’ top management, as well as state officials.
During the session, participants will discuss aspects of protocol work in big business companies and state corporations.
The session called ‘Protocol Education. Market review: where to study protocol and etiquette today’ will be moderated by the founder of the InterProtocol National Academy of Etiquette and Protocol Nadezhda Seryakova.
Nadezhda has the rank of the State Counselor of the Russian Federation of the 2nd class, a PhD in Pedagogy, a professor of the Military Sciences Academy, a certified trainer of the Europrotocol European School of Protocol, a consultant of the London Academy of Etiquette and Protocol, a member of the Russian National Association of Protocol Specialists, a certified professional coach of the International Erickson Coaching University and the International Academy of Business Leadership and Management in the field of successful negotiations, achievement of goals and integrated development.
Nadezhda is the author of training workshops and individual education programs for government authorities and the business community. She also works as a personal consultant for VIPs in politics, government and business. Nadezhda constantly trains officers of the Federal Guards Service and the Presidential Regiment of Russia and gives lectures at the Moscow State University. She has worked as Deputy Chief of Protocol Office of the President of Russia, preparing and conducting official and working visits of the state leader both in Russia and abroad.
The scope of Nadezhda's work includes training and individual consultations on the following topics: Protocol, Business Communication, Business Etiquette, Verbal and Non-Verbal Techniques in Communication, International Protocol, Confident Behavior, Public Speaking, Conflict Resolution, Negotiations, Table Etiquette, Dress Code, etc.
Margarita Talnishnikh, the Former Deputy Head of the Executive Office of Governer of the city of St. Petersburg (G.Poltavchenko), will be a speaker at the ‘Working with Headliners. At the frontline’ panel discussion during the Protocol Forum 2019.
Since 2013, Margarita, a graduate of the Political Science Department of the State University - Higher School of Economics, and a PhD in Political Science, has worked in the Office of the Governor of St. Petersburg, where she supervised Protocol-related matters. Margarita has accumulated extensive experience working for large commercial corporations.
The discussion will address such aspects as the most important merits of the protocol support officer, how to build relations of mutual trust with the boss and what drives them to stay in this business for ages.
Fyodor Shcherbakov, General Director at 1st Media Invest Holding, will be a speaker at the ‘Protocol and PR. Team work in favor of the common goal’ session.
The discussion points will cover Protocol norms in the information field; the question whether strict adherence to the Protocol norms protects the top state officials against the information warfare; and whether Protocol could be sacrificed in order to get media coverage.
Fyodor Shcherbakov, one of the most impressive and most experienced PR representatives, will discuss these points and offer specific cases.
Fyodor, a graduate of the School of Journalism of the Lomonosov Moscow State University, has been on both sides of the ‘information barricades’. He started his journalist career on the TV Channel One and in the Interfax group, and later advanced his skills through service in government agencies, both on federal and regional levels: the Executive Office of the Government of the Russian Federation and the Ministry of Regional Development of Russia, the Office of the Plenipotentiary Representative of the President of Russia in the Southern Federal District and the Office of the Head of the Volgograd Region Administration.
Moreover, his unique work experience includes work for state corporations and business structures of various profiles, such as Olympstroy, Stroytransgaz, North Caucasus Resorts and Russian Olympic Committee and Russian Railways.
In 2015, Fyodor became the General Director of the 1st Media Invest Holding.
Fyodor has conducted several successful and ambitious information campaigns, including the Presidential election campaign in March 2018.
The Forum Directorate reminds about the main events of the business program of the event.
1st day of the Forum:
Forum Opening Plenary Session ‘Trends and future of modern protocol service’;
Business Protocol Session ‘Corporate Protocol’;
International Protocol Session ‘Protocol features and subtleties across various countries and cultures’;
Business Etiquette Session ‘High society manners vs. business etiquette: trends and differences’;
Protocol Education Session ‘Market review: where to study protocol and etiquette today’;
Protocol at Sporting Events Panel discussion ‘Citius, altius, fortius – following the protocol rules’;
Gifts Selection Master class ‘The art of gift-giving’;
2nd day of the Forum:
Official State Symbols Master class ‘No right for a failure!’;
Protocol & Security Session ‘Security at the highest level events: connecting the dots’;
The Skolkovo Innovation Center presentation;
Working with Headliners Panel discussion ‘At the frontline’;
Protocol & Hospitality Panel discussion ‘Modern event: idea, taste, design. Is there a room left for protocol?’;
Protocol & PR Panel discussion ‘Team work in favor of the common goal’;
Protocol & IT Session ‘IT solutions for protocol job to be done quick and easy’;
For two days, the Protocol Industry Exhibition “From Gifts to lifestyle” and the Protocol Business Networking Platform will be open for participants and guests of the Forum.
Igor Bogdashev, Director of the State Protocol Department of the Ministry of Foreign Affairs of the Russian Federation, will be a speaker at the Opening Plenary Session of the Protocol Forum 2019.
After graduation from the Moscow State Institute of International Relations in 1999, Igor Bogdashev was employed by the Ministry of Foreign Affairs of the Russian Federation, where he held various positions in the Central Office of the Ministry, as well as abroad. In 2014, he joined the Department of State Protocol of the Ministry of Foreign Affairs, first as the Head of Division and later as the Deputy Director of the Department, where he provided Protocol support for visits of foreign heads of state to the Russian Federation.
In August of 2017, Igor was appointed the Director of the State Protocol Department of the Ministry of Foreign Affairs of the Russian Federation, and in December of 2017, he was promoted to the diplomatic rank of the Extraordinary and Plenipotentiary Envoy of the 2nd class. Igor has extensive experience in the Protocol and for many years has been actively involved in the development of diplomatic Protocol in Russia.
At the Plenary Session of the Forum, speakers and participants will discuss specific aspects of diplomatic Protocol and assess the current trend of Protocol as a ’soft power’ tool in today’s international political environment.
Alexander Valyaev, Director of the Protocol Department of the Government of the Russian Federation, will be a speaker at the Opening Plenary Session of the Protocol Forum 2019.
Following his graduation from the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of Russia in 2001, Alexander Valyaev went to Chile, where he worked at the Embassy of the Russian Federation as an Assistant to the Ambassador, and later as the Third Secretary of the Embassy. During his four years of work in Chile, Alexander gained his first experience of Protocol work, providing Protocol support for different international political events attended by the Ambassador of the Russian Federation to Chile, as well as visits of various Russian authorities to Chile.
In 2005, Alexander transferred to the Russian Federation Presidential Protocol Office, and in 2012 – to the Protocol Department of the Government of the Russian Federation, where he held various positions and was involved in Protocol arrangements for events attended by the Russian President and Prime Minister both in Russia and abroad.
In November 2018, by order of the Prime Minister of the Russian Federation, Alexander was appointed the Director of the Protocol Department of the Government of the Russian Federation.
Alexander has comprehensive Protocol experience and expertise, based on his Protocol-specific education background and extensive work for the Ministry of Foreign Affairs of Russian Federation. Participants of the Plenary Session will discuss today’s staffing situation in the Protocol service and exchange views on the situation in job-specific training and development.
Mikhail Kazarinov, the Deputy Chief of Protocol of the President of the Russian Federation, will be a Plenary speaker at the Opening Session of the Protocol Forum 2019.
Mikhail graduated from the Department of Economics of the Lomonosov Moscow State University and earned a PhD in Economics. He started his professional career in the field of youth policy in Russia, and thereafter held the posts of the International Secretary of the National Youth Council of Russia and the Head of the Department for International Youth Cooperation under the Russian Federation State Committee for Youth Policy. In 2000, he moved to the Ministry of Education of the Russian Federation, where for three years he was in charge of the International Youth Programs Department.
For 16 years, since 2003, Mikhail has been working in the field of State Protocol. Almost right after joining the Russian Federation Presidential Protocol Office, he took charge of the First Lady Protocol Department; and since 2005, in the capacity of the Deputy Chief of Protocol of the President of the Russian Federation, he was involved into the Protocol support for events attended by the wife of the President of Russia. From 2008 to 2012, Mikhail worked for the Russian Government Executive Office, where he was the Deputy Director of the Protocol Department of the Russian Federation Government and was involved in handling Protocol matters of the Prime Minister of the Russian Federation.
Since 2012, he has been the Deputy Chief of Protocol of the President of the Russian Federation. Mikhail has accumulated extensive experience and expertise in Protocol matters. Throughout the 16 years of his consistent professional development in this field, he has witnessed the Protocol services’ transformation in response to challenges and new realities of the modern world. The Plenary Session participants will share their perceptions of the current demand for Protocol services, and exchange opinions about the future of this profession.
Timur Rustamov, Head of Protocol Division of the State Duma of the Federal Assembly of the Russian Federation, will be a speaker at the Opening Plenary Session of the Protocol Forum 2019.
In 1995, on graduation from the Moscow State Institute of International Relations, Timur joined the Central Office of the Ministry of Foreign Affairs of the Russian Federation, and later gained extensive experience through work in Russian Embassies abroad. In 2007, he transferred to the newly-formed Protocol Department of the Government of the Russian Federation, first as an Counsellor and later as the Chief Counsellor. In 2010-2012, he worked for the Rosneft company, where he was the Head of the Company's Office in the Middle East (UAE), and was later appointed Acting Director of the Protocol Department of the Rosneft company.
In 2013, Timur returned to public service and worked for the Russian Federation Presidential Protocol Office. Later, in October of 2017, he transferred to the Protocol Department of the State Duma of the Federal Assembly of the Russian Federation as the Deputy Head of the Department, and in January of 2018, he became the Head of the Department.
Timur has the diplomatic rank of the Adviser of the 1st class, a class rank of the State Counsellor of the 1st class, and is a member of the personnel reserve of the Ministry of Foreign Affairs of the Russian Federation. Timur has accumulated extensive Protocol experience through years of Protocol arrangements for events attended by the President of Russia, the Prime Minister of Russia and the Chairman of the State Duma of the Russian Federation, as well as through advance planning and support for their working trips to different regions of the Russian Federation and abroad.
During the Plenary session of the Forum, speakers and participants will discuss, among other things, the importance of building effective cross-functional relations with colleagues from other services that also support Protocol events, such as the Press service, Security, Catering, content functions, etc.
Pavel Zarubin, a political correspondent at the Russian Television and Radio Broadcasting Company and the ‘Moscow, Kremlin, Putin’ TV show co-host at the ‘Russia 1’ TV Channel, will be moderating the Opening Plenary Session of the Protocol Forum 2019.
While studying at the Department of Journalism of the Ural State University, Pavel started to work for one of the best regional TV companies in Russia – Channel Four (Ekaterinburg). In 2002, he got the “Best Reporter” trophy at the first All-Russia Television Contest ‘TEFI-Region’. In 2003, Pavel was invited to join the Vesti program at the ‘Russia’ TV channel, where he worked as a reporter, then as a special correspondent, and since 2009 has been a political correspondent.
In 2005, he joined the so-called ‘Kremlin Pool’ of journalists, and has been covering the work of the President of the Russian Federation. He has repeatedly worked at major international summits of the G20, G8, APEC and EAEU.
Pavel believes that reporter’ job is the most interesting one on TV. He thinks that his main mission is to create such reports about key political events that show them from different, unexpected points of view, through details that one often overlooks for some reason, but that can nevertheless convey the essence of the summit or visit.
In the Fall of 2018, he became a co-host of the new ‘Moscow, Kremlin, Putin’ TV-show. It covers the Russian President’s working week, noting the details that often go unnoticed, but that make a difference in the program.
In April of 2019, the DPRK leader Kim Jong-un for the first time ever gave a full-fledged interview to a foreign journalist, and that was Pavel Zarubin.
The program often includes episodes of protocol work, which otherwise should and would remain off screen. Thanks to his unconventional opinion about how to cover events involving Russian leaders, as well as other heads of state, Pavel has managed to unveil and show TV viewers the challenging and meticulous work of top level protocol officers.
The first Russian International Protocol Forum is committed to most burning topics of the modern Protocol service. The Forum Program highlights state and corporate Protocol as trend-setters in the field of Protocol at large.
Another focus of the Forum Program is featured in its ‘Protocol and ...’ track. The related thematic sessions will discuss most specific aspects of the Protocol staff cooperation with colleagues from Security services and Press service, as well as modern Protocol approaches to Hospitality and IT solutions.
For the detailed program of the Forum please visit the Program page at the official website.
Archpriest Andrey Milkin will be a speaker at the ‘Working with Headliners. At the frontline’ session of the Protocol Forum 2019.
In 1999, he was ordained a priest in the eparchy of Nizhny Novgorod. He was the dean of Michael the Archangel Cathedral in the Nizhny Novgorod Kremlin, of the Church of Our Lady of Vladimir in Nizhny Novgorod. From 2003 to 2009, Archpriest Andrei was Chef de Protocol for the Head of the Nizhny Novgorod Eparchy. In 2009, he moved to Moscow and for eight years was Head of the Protocol Service of the Moscow Patriarchy. He is currently the dean of the Church of St.Demetrius
Roman Kruchenik will be a speaker of the ‘Protocol and IT. IT solutions for protocol job to be done quick and easy’ session of the Protocol Forum 2019.
For more than a decade, Roman was in charge of the development of MICE and Business Travel operations in hotel business. Since 2018, he has been the Commercial Director of Eventicious – the company designing mobile applications for events.
The session experts and participants will consider benefits of some IT tools for Protocol officers’ daily efficiency, review the available IT market offers, and discuss pitfalls encountered during the off-the-shelf solutions’ adaptation to specific events.
Larisa Drygval will be a speaker at the ‘Business Etiquette. High society manners vs. business etiquette: trends and differences’ session.
Today Larisa is a recognized master of graphological diagnostics in HR consulting. She performs talent reviews and staff reliability investigations for companies, and offers to adults and teenagers individual consultations on personal potential and career development. She analyzes handwriting and autographs of celebrities and historical persons, participates in journalistic investigations, appears as an invited graphologist expert on television and radio shows.
Larisa is a certified Graphologist, a PhD in Psychology, a staff assessment specialist, and a teacher of Psychology and Graphology. She is currently the Head of Graphology Center, the Moscow Representative Office of the Graphology Institute of Inessa Goldberg (Israel).
The Protocol Forum 2019 Directorate expresses its gratitude to partners for their cooperation in arrangements for the event:
to the Skolkovo Foundation - for supporting the project;
to the JSC VTB Bank - the official partner;
to partners: the PrimeBureau agency - for the Forum’s visual identity, the Symbol group of companies - for the Forum venue décor and supplies, the Eventicious company - for the Forum mobile app, the Sochi Interpreters & Translators League - for professional translation and interpreting, the A5000 company - for participants’ registration and accreditation, the Simple group of companies - for support in staging the evening reception, the Event Wheel company - for volunteers’ coordination, the Dellos Catering company - for the Forum catering services;
Media partners: the RIA Novosti news agency, the Roscongress Foundation, the Event LIVE portal, the ‘Parliamentary Newspaper’ (Parlamentskaya Gazeta), the National Association of Event Organizers (NAOM), the Franco-Russian Chamber of Commerce and Industry (CCI France Russie), the TABU intellectual club.
To stay up to date with the Protocol Forum 2019 preparations, check news on its official pages on social media and the website.
On the days of the Forum, its official online accounts will feature live feeds from the sessions, photo and video reports, experts' and guests' opinions on Protocol issues.
Follow us online. Subscribe to the official Forum pages:
The Forum Directorate reminds that the event will take place at the Skolkovo Technopark in Moscow on 27-28 May 2019.
The Protocol Forum Team is reminding that the Forum will be held at the Skolkovo Innovation Center in Moscow on 27-28 May 2019.
The Program of the Russian International Protocol Forum includes the ‘From Gifts to Lifestyle’ exhibition, which will feature:
The SYMBOL Group of companies
The SIMPLE Group of companies
The MONTBLANC company
The LAWORKS company
The SERVICE NOT FOR ALL concierge agency
The BIBLIONNE.Collections company
The ARMANTIK Gallery
The AURUS Brand
The IMPERIAL PORCELAIN MANUFACTORY
The SIMPLE THINGS Project
The Forum is held with the support of the Skolkovo Foundation, the Forum operator is the IQ Protocol company.
The Imperial Porcelain Manufactory will be taking part in the protocol industry exhibition ‘From Gifts to Lifestyle’, within the 2019 Protocol Forum.
Imperial Porcelain Manufactory is the most prominent porcelain factory in the Russian history. Established in 1744 in Saint Petersburg by the order of Empress Elizabeth, daughter of Peter the Great, the Nevsky Porcelain Manufactory was the first to produce porcelain in Russia. In 1765, the factory was renamed Imperial Porcelain Manufactory. It became the first porcelain manufactory in Russia and the third in the world.
For nearly three centuries, the history of the Imperial Porcelain Manufactory has been closely connected with the history of Russia. Its products – decorative porcelain – can be found in the world’s largest museums and private collections, while collectors make bids for them at prestigious international auction houses, like Sotheby’s and Christie’s.
The best-known pattern, cobalt lines and gold accents, is widely known abroad and is considered a trademark of the Imperial Porcelain Manufactory. The legendary brand’s distinctive feature is that 65% of the Factory’s manufacturing cycle is performed by hand, successfully combined with the use of modern equipment.
Today, the Manufactory’s great assortment of products includes around 4,000 items. That number is constantly growing, with new products being added: tableware, glassware, textiles and miscellaneous - umbrellas, scarves, tea and makeup.
The Franco-Russian Chamber of Commerce and Industry (CCI France Russie) became a media partner of the Protocol Forum 2019.
The Franco-Russian Chamber of Commerce and Industry has been the central business platform for leading French and Russian companies for over 20 years. The Chamber has over 400 member companies, including 35 companies listed on the CAC 40 index, as well as hundreds of small and medium-sized enterprises across different economic sectors. The main activities of CCI France Russie are focused on the business community development, lobbing and companies’ support.
JSC VTB Bank has become an official partner of the Russian International Protocol Forum.
JSC VTB Bank, its subsidiary banks and financial organisations (VTB Group) is an international financial group, offering a wide range of financial and banking services and products in Russia, the CIS, and selected countries of Europe, Asia, and Africa.
JSC VTB Bank provides a full range of banking services through a wide network of branches. Its subsidiary organisations offer insurance, leasing, factoring and other financial services.
VTB Group has the most extensive international network of any Russian bank, with more than 20 banks and financial companies in over 20 countries.
As of 31 December 2018, the Group was the second largest financial group in Russia by assets (RUB 14.760 trillion) and by customer accounts (RUB 10.403 trillion).
The Government of the Russian Federation is VTB Group’s main shareholder and owns 60.9% of the voting shares.
For more information please visit www.vtb.com
Irina Sukhova, head of Media Relations at the Roscongress Foundation, will be a speaker at the ‘Protocol and PR. Team work in favor of the common goal’ panel discussion
Since 2002, Irina has been head of PR at Financial Director magazine.
Starting from December 2006, since the initiation of the Roscongress Foundation (previously called Saint Petersburg International Economic Forum Foundation), Irina has been working as its head of Media Relations.
In this capacity, Irina is responsible for media support of the events arranged by the Foundation, as well as preparing the infrastructure for media representatives at such projects as the Russian Investment Forum, the International Arctic Forum, the Saint Petersburg International Economic Forum, the Eastern Economic Forum, the Russian Energy Week, etc.
The Roscongress Foundation Media Relations team includes 12 high skilled professionals. Together with the staff of the Foundation’s Partners, the press center team can include from 27 to 280 people per project, with 150 to 4,500 media representatives, and up to 120 press events within a 2-3-day project.
Panel participants and experts are invited to discuss today’s information field and its influence on the transformation of protocol norms and the approach to protocol events, as well as ways to find a compromise when a conflict of interests occurs.
Alexander Dobrovinsky, senior and founding partner of the Alexander Dobrovinsky & Partners Moscow City Bar, host of the ‘Etiquette with Alexander Dobrovinsky’ program on the World Business Channel will moderate the ‘Business Etiquette. High society manners vs. business etiquette: trends and differences’ session.
Alexander Dobrovinsky is an attorney, collector, writer, golfer, radio presenter, publicist, film actor, philanthropist, traveler, co-founder of the TABU intellectual club, fashionmonger, gourmet and dean of the Law department. His name is associated with settlement of difficult divorce cases of Russian stars, also with copyright protection for popular songs, and with his crazy passion for Arts.
He is a famous collector. The world's largest private collection of Soviet porcelain, owned by Dobrovinsky, was exhibited at the Pushkin Museum, where it occupied five halls. Alexander was awarded the Order of Star of Italy (one of the main orders in the country, awarded by the President of the Republic) for the discovery in the 20th Century Cultural Studies.
Gilana Mikhailova, Director of the Centre of International Protocol at the Russian Presidential Academy of National Economy and Public Administration, will become a speaker in the session ‘Protocol Education. Market review: where to study protocol and etiquette today?’
Since 2001 Gilana has been the General Director of the Business Protocol Agency and took part in production of many major international conferences, forums, summits, including protocol support for the EU-Russia Summit in Khanty-Mansiysk, 30 World Chess Olympiad, Biathlon World Championship, Biathlon World Cup, International IT-Forum with the participation of BRICS and SCO, and other events.
Since 2007, Gilana has also acted as a consultant (coach) for a number of top officials from ministries and government departments of Russia and the Republic of Kazakhstan in the field of media training, protocol, personal career development and interaction with international audiences.
In the course of the session, the Forum participants and speakers will be invited to discuss the scaling protocol staff shortage and how to deal with it.
The intellectual club ‘TABU’ has become the media partner of the 2019 Protocol Forum.
TABU is an intellectual club for those who savor reasoning. For philosophers who strive to accomplish something. For active people, who crave success. For high achievers who aspire to get out of the comfort zone. For those with an irresistible need for freedom.
The ‘Not-for-Everyone-Service’ company has become an exhibitor of the ‘From Gifts to Lifestyle’ Protocol Industry Exhibition that is staged as part of the 2019 Protocol Forum.
‘Not-for-Everyone-Service’ company provides:
- access to events all over the world;
- personal meetings with outstanding persons;
- individual gift-seeking for political and business elite representatives;
- antique books and objects of art selling;
- travel management
and other Concierge services
Anzhelika Mirzoeva, Director of the School of Business and International Proficiency at the Moscow State University of International Relations under the Ministry of Foreign Affairs of the Russian Federation (MGIMO), will be a speaker at the 'Protocol Education. Market review: where to study protocol and etiquette today' session.
Anzhelika has been working for over 18 years in the field of education. She did an internship at the Cambridge University Conference Center (Great Britain), participated in foundation of the International Protocol Center, is the Council member of the Russian Business Education Association (RBEA), and a member of the Academic Council of the MGIMO School of Business and International Proficiency. She is an expert consultant on Business Protocol and Etiquette, lectures on Diplomatic Protocol and Etiquette, holds the PhD degree in History.
Today, Anzhelika is responsible for business education development at MGIMO, and supervises the professional development of the university faculty and administrative staff. Since 2003, she was the MGIMO Protocol and Events Department Head, then was the Rector's Assistant. Before joining MGIMO, she had worked at the Representative Office of the Russian Ministry of Foreign Affairs in Dagestan and at the Dagestan State University.
Isabel Amaral, Trainer at the Protocolbureau school (Netherlands), will be a speaker at the ‘Protocol Education. Market review: where to study protocol and etiquette today’ session during the Protocol Forum 2019.
Isabel Amaral is the master trainer at the Three-day Masterclass in Modern Protocol, a protocol training in Brussels organized by Protocolbureau, an international protocol consultant and training institute from the Netherlands.
Isabel is a Portuguese expert in protocol and cross-cultural communications and author of several books about these topics. Isabel Amaral is a protocol consultant and internationally renowned keynote speaker. She designed and coordinated the first postgraduated studies in Portugal that still exist in the European University in Lisbon.
Protocolbureau was founded in 1996 on the occasion of the Franklin D. Roosevelt Four Freedoms Awards to HM the King of Spain. In preparation of this awards ceremony the Master of Ceremonies of H.M. Queen Beatrix of the Netherlands gave Protocolbureau a lecture about protocol and a few years later he asked the school to assist him at the Royal Weddings and State Funerals of the Dutch Royal Family. Protocolbureau became a leading protocol expert.
Dmitry Fonarev, President of the National Bodyguard Association (NAST) of Russia, will be a speaker at the ‘Protocol & Security.
Security at the highest level events: connecting the dots’ session during the Protocol Forum 2019.
Since 1981 Dmitry had been an officer of the famed 9th Department of the Soviet KGB (Secret Service), which became the prototype of today’s Federal Guard Service in Russia, responsible for close protection of the USSR leaders and official state guests. He was actively involved in preparation and staging of the meetings of the Soviet leaders with the highest level international guests. As a senior security officer he was responsible for the interaction between the Soviet KGB and the U.S. Secret Service and the U.S. State Department, including the 1987 Gorbachev-Reagan Summit in Washington.
Dmitry's professional mentors at the KGB were senior officers from the 9th Department, who used to work as close protection officers of Mr.Joseph Stalin. Later, his unique personal experience and knowledge gained through his work at the highest level events laid the groundwork for the doctrine of the Russian school of close protection. As a member of the Council for professional qualifications in the non-state security under the Russian Federation Presidential National Council for Professional Qualifications, together with his colleagues, he developed national and professional standards of work for Russian bodyguards, currently submitted for approval to the relevant federal agencies.
He was awarded the ‘For National Security Merit’ Medal by the Veterans Association of the Foreign Intelligence Service of the Russian Federation and the ‘For Serviсe to Russia’ Medal by the Veterans and Employees Association of the Security Service of the President of the Russian Federation.
The Protocol Forum 2019 participants and experts will discuss specific aspects of staging mass events attended by various level protected VIPs, and will clarify the core interfacing issues between close protection and protocol.
The Dellos Catering, a company offering premium catering service available in any part of the world, became a partner of the Protocol Forum 2019.
Maison Dellos catering service dates back to 2006. From this point on the guests of Café Pushkin have had the opportunity to order off-premise catering with the best quality service regardless of the venue.
In 2012, Café Pushkin catering service gained a new image and name - Dellos Catering. Dellos Catering provides services of high-class cooking for both indoor and outdoor events of any format and complexity. Dellos Catering has at its disposal the best chefs in Moscow and the menu of Maison Dellos restaurants: Café Pushkin, Turandot, Shinok, Bochka, Volna, Kazbek, Fahrenheit, Matryoshka and Kutuzov. We multiply our original traditions and introduce modern international trends into our services while maintaining our company’s dynamic development. By doing this we are ready to turn the customer's imagination into reality in any part of the world.
Dellos Catering is a multiple winner of the annual Sozvezdie award in the categories “Best catering”, “Best service”, “Best dish from the chef”, “Best catering for private events”.
A VIP gala dinner or a buffet for 1000 guests - any event will be held flawlessly with Dellos Catering. We are trusted by boutique clients, including Chanel, Cartier, Dior, Gucci Buccellati, Porsche, Pirelli, Tiffany, Piaget, and large-scale corporations such as Russian Helicopters, VTB, Goznak, Lukoil, Promsvyazbank, Rostec, Rosoboronexport, Sberbank and many others.
Dear friends, the Forum Team sincerely congratulates you on the 74th anniversary of Victory in the Great Patriotic War!
The Victory Day celebrates consolidation in the forces of good, it is the day of hopes for a lasting peace and our country’s growing security. We express our deepest gratitude to the war veterans and home front workers for our life in the free country. It is our duty to cherish memories of heroes who died on the battlefield, of the heroic deeds of the home front workers who secured the Victory in the name of our Motherland, in the name of life. We remember and honor the self-sacrifice, endurance, courage and bravery of our fathers and mothers, grandfathers and grandmothers, great-grandfathers and great-grandmothers!
Today we would like to wholeheartedly wish you and your dearest ones good health and active longevity, well-being and a peaceful sky, stability and prosperity of our Motherland!
Aurus, a new Russian brand in the world of technology and luxury, will be an exhibitor at the ‘From Gifts to Lifestyles’ protocol industry exhibition during the Protocol Forum 2019.
Aurus wins hearts at first sight, thanks to its strong integrity and powerful inner energy. Destined to be free and noble, this car is not just a product made in Russia, it is the very projection of our national character. Designed by the best Russian and international experts, Aurus is a synergy of unique features - superpower, impeccable comfort in whatever terrain or road conditions, unsurpassed passengers’ safety, and the stylish imposing design.
Aurus cars are created from the ground up by designers of The Central Scientific Research Automobile and Automotive Engines Institute, a scientific and engineering center, which is known for its ability to perform a design-to-manufacturing complex of tasks involving research, development and testing of equipment and technologies for the automotive industry.
‘The Parliamentary Newspaper’ (Parlamentskaya Gazeta), the official weekly publication of the Federal Assembly of the Russian Federation, is a new media partner for the Protocol Forum 2019.
‘The Parliamentary Newspaper’ has been published since 1997, when it was founded by the State Duma and the Federal Council of the Russian Federation. It is formally recognized as the newspaper of public record authorized to publish federal laws, resolutions, acts and other documents of the Federal Assembly. ‘The Parliamentary Newspaper’ operates with press facilities and official local offices in ten constituent entities of the Russian Federation.
The website of ‘The Parliamentary Newspaper’ publishes breaking news and reliable information about new Russian laws as well as deputies and senators’ activity.
The ArmAntik Gallery, a purchasing and trading consultant on antique weapons, is going to be an exhibitor at the ‘From Gifts to Lifestyles’ Protocol Industry exhibition during the Protocol Forum 2019.
Fine original antique arms are pieces of art, memorabilia of historical significance, and often museum valuables, collectibles, valuable gifts for friends and family, partners, colleagues and important customers. What makes an antique weapon an ultimate special gift and a profitable purchase? Such a historical one-of-a-kind item will emphasize the high status of both the giver, and the future owner. The market price of such a gift will grow year by year. Weapons symbolize the important values in the life of every man: confidence, protection, power, energy and courage. A collection weapon is a sign of success and financial well-being. The gift can be chosen by different criteria, for example by profession: a general's sword would make a nice gift to some General; an Administrator's sword - to a civil servant, the Red Cross dagger – to a doctor, etc.
ArmAntik's experts will offer you individual recommendations and assistance in choosing and buying antique weapons: help you to select the right items that ultimately satisfy your preferences in terms of their value, age, type, aesthetics; help you to arrange your access to major collections, foreign auction houses and private arms dealers, for you to purchase unique weapons and meet the most sophisticated customer needs; help in getting the official expert report (endorsed by the Ministry for Culture) regarding the cultural value of any chosen item; offer convenient payment options.
To purchase antique weapons, no special licenses or permits are required.
The Russian International Protocol Forum Directorate informs that the number of registered Forum delegates has reached its maximum capacity, thus we have to suspend registration for the Forum since 8.00 AM on 9 May 2019. Should you have any further questions you can contact us via email email@example.com or call the hot-line +7(495) 221 0512; +7 (915) 170 04 11.
The BIBLIONNE.Collections company will be an exhibitor at the ‘From Gifts to Lifestyles’ Protocol industry exhibition at the Protocol Forum 2019.
For 15 years, the company has been dealing with historical antiquities, valuable cultural, literary and artistic artifacts. Its clients feature private collections and corporations, museums, universities and foundations all over the world.
Special gifts for top management is an important part of the BIBLIONNE.Collections company’s business.
The Event Wheel company has become a Protocol Forum 2019 partner. Event Wheel is one of the leading companies in delivery of complex services for major international events in Russia and abroad.
The core team consists of professionals with extensive experience of over 10 years of work in the industry who have come together to ensure highest standards for all projects they work on. Event Wheel offers a range of solutions for any international major event to ensure full integration of event stakeholders and highest level of event delivery. The Company’s services are tailored and combined to satisfy the needs of the organizer and to fit best in the event structure.
Event Wheel specialties are the following: Venue (Operations) Management, Crowd Management, Risk Management, Project Management Office, Communications, Main Operations Centre, Operational Readiness, Visitor Services.
Event Wheel successfully delivered the following projects in the past few years: Operations and Crowd Management for the World EXPO 2017 (Astana, Kazakhstan); Operations and Crowd Management, Main Operations Center for the World Festival of Youth and Students 2017 (Sochi, Russia); overall readiness program scenarios development and the Last Mile Operational Management at 6 major venues for the 2018 FIFA World Cup Russia; Last Mile Operational Management for the Russian Supercup 2018 and the Youth Euro 2019 qualification match Russia – Serbia (city, country); Crowd Management, readiness and athletes parade planning at the XXIX Winter Universiade 2019 (Krasnoyarsk, Russia).
The LAWORKS company has become an exhibitor of the ‘From Gifts to Lifestyle’ Protocol Industry Exhibition that is staged as part of the 2019 Protocol Forum.
The company was found in 1993. Since that time, vast experience in the production of bags and accessories has been accumulated. The core values are uncompromising quality and service. Any accessory from the LAWORKS collection combines quality and convenience, elegance and functionality. From the sample developed by the design studio, to the final product - everything is created as for own use.
The production is based in Russia, which guarantees operational time of response. All products undergo a mandatory multi-step test. You can order both a large batch of products and a small circulation.
Andrey Barannikov, Director General of SPN Communications Agency and Vice-President of the Russian Public Relations Association, will be the Moderator of the ‘Protocol & PR. Team work in favor of the common goal’ panel discussion.
Andrey has 30 years of experience in Public Relations and Marketing Communication. He has earned many prestigious awards: IABC Gold Quill, SABRE, Global SABRE, Cannes Corporate TV & Media Awards, IPRA Golden World Awards, Silver Archer, RuPoR, etc. In 2018, Andrey was the first ever Russian expert inducted into the ICCO Hall of Fame for his exceptional contribution to the development of the PR industry. In the same year, for the sixth time he entered the top-1000 rating of the Russian managers and top-10 best General Managers in Russia in the field of Professional Services.
Andrey is a member of the working groups and an honorary member of several professional and industry associations such as the Russian Communications Consultancies Association (AKOS), the Russian Public Relations Association (RASO), the North-Western branch of RASO, the International Communications Consultancy Organisation (ICCO), the International Public Relations Association (IPRA), the International Association of Business Communicators (IABC) and the Russian Academy of Public Relations (RAOS). In addition, Andrey Barannikov heads the Organizing Committee of the BalticWeekend International Communications Forum and is Deputy Chairman of the Organizing Committee of the PROBA International Communications Awards.
The Protocol Forum 2019 participants will dispute and compromise on how the conflict of interests between the Protocol and the Press service can be resolved, as well as discuss issues related to today’s information environment and its impact on evolution of the Protocol norms and the overall approach to staging protocol events.
Irina Yakovleva, Vice-President of the IPChain Association, Advisor to the General Director of the Russian Author's Society, will be a speaker at the ‘Official State Symbols. No right for a failure!’ master class during the Protocol Forum 2019.
From 2010 to 2016, Irina was the Director of the Legal Directorate and Supervisory Board Secretary of the Sports Broadcasting company (the Panorama TV and Radio company) founded by the largest federal TV and radio companies - Channel One, VGTRK, NTV-Plus and RIA Novosti. Then, in 2016, she became the Head of the Legal Department of the REN TV channel. Since 2017, Irina has been working as Vice-President of the Russian National Intellectual Property Transactions Coordination Center (Association) IPChain.
Irina has been awarded the First Class Medal of the Order ‘For Merit to the Fatherland’ and the Russian Federation Presidential Letter of Gratitude for her high professional performance.
Anna Yangel is going to be a speaker in the 2019 Protocol Forum session on ‘International Protocol. Protocol features and subtleties across various countries and cultures’.
Since 2006, Anna has been working for the Russian Ministry of Foreign Affairs, including over nine years in Beijing on a long-term assignment at the Russian Embassy in China. She took part in arrangements for visits at the highest and high levels, organization of protocol events of various formats. Currently, she is the First Secretary of the First Asian Department of the Russian Ministry of Foreign Affairs.
During the session our speakers will share their experience in organization of summits and high-level meetings with representatives from Europe, Asia, Latin America, Middle East/Western Asia. They will highlight the most significant tips to help you avoid any protocol breakdowns.
The National Association of Event Specialists (NAOM), the largest event industry association in Russia, has become the Protocol Forum 2019 media partner.
The National Association of Event Specialists (NAOM) is a Russian non-profit association of event agencies, production companies, organizers of business conferences and forums.
Besides, the Association includes contractors offering to the event industry a variety of specialized services, including catering companies, event venues, hotels, etc. Today, the Association is comprised of 92 members across 17 regions of Russia.
To be accepted as a member of the Association, an applicant needs to confirm the company’s professional status by submitting testimonials and projects portfolio. The high standards maintained by the Association members are attested by numerous international awards, including the Bea World Festival, Eventex, Baltic Event Awards.
The NAOM has also initiated some leading industry-specific events in Russia. The Association is directly involved in staging several biggest market players’ regular conventions, including Summer Event Forum and the Event Show conference of the ‘Vedomosti’ newspaper.
The Montblanc company has become an exhibitor of the ‘From Gifts to Lifestyle’ Protocol Industry Exhibition that is staged as part of the 2019 Protocol Forum.
Montblanc’s tale began with the creation of our Meisterstück fountain pen in 1924. Perfectly handmade with the finest of European craftsmanship, the iconic writing instrument has secured cult status – and our affair with writing instruments did not stop there. It has grown to include a variety of magnificent collections, including the bejeweled Bohème and sleek, contemporary Starwalker, among venerated others.
While our precious writing instruments record the moments of your life, our equally exquisite watches aid you in keeping track of them.
The Simple group of companies has become a Protocol Forum 2019 partner and a ‘From Gifts to Lifestyle’ protocol industry exhibition participant.
Simple is the largest importer offering a unique selection of drinks, wine glassware and accessories. For 25 years in the Russian market, the company has earned loyalty of the top international manufacturers and has maintained one of the most impressive portfolios in Europe, featuring iconic collections of products by worldwide known brands and vintage signature items by small niche producers.
Customer service is one of the core competences of the company. For corporate clients the Simple managers ensure individual selection of affordable drinks for any occasion: from major events, to corporate presents to partners or employees.
The Simple group of companies has become a Protocol Forum 2019 partner and a ‘From Gifts to Lifestyle’ protocol industry exhibition participant.
Simple is the largest importer offering a unique selection of drinks, wine glassware and accessories. For 25 years in the Russian market, the company has earned loyalty of the top international manufacturers and has maintained one of the most impressive portfolios in Europe, featuring iconic collections of products by worldwide known brands and vintage signature items by small niche producers.
Customer service is one of the core competences of the company. For corporate clients the Simple managers ensure individual selection of affordable drinks for any occasion: from major events, to corporate presents to partners or employees.
RIA Novosti joined as the General Media Partner of the Forum.
RIA Novosti is the flagship information resource of the Russia Today media group.
RIA Novosti is the primary source of information for most of the Russian Internet resources and social media users. The ria.ru website is read by more than 4 million visitors daily, ensuring its prominence among all news web portals in the Russian Internet. The agency has a wide network of correspondents in over 100 cities of the world.
The Protocol Forum opens in just a month. On May 27-28, 2019, Protocol experts will meet to analyze the most insightful aspects of international and Russian Protocol. In the lead-up to this major event, Arkady Dvorkovich, Chairman of the Skolkovo Foundation, has sent his welcome address to the Forum participants and guests.
‘We will muster a quorum of the Russian Protocol leaders and top-level Russian and international Protocol experts to discuss the most relevant/topical aspects of Protocol, Etiquette and Hospitality operations enhancement. The Forum will contribute to the refinement of Protocol services, encourage cooperation between the Protocol teams of federal and regional level, business companies and corporations, various institutions across Russia and the world. We are going to share the experience and learn from each other, support our common goal of the establishment of the professional Protocol community in Russia and beyond.,’ says Arkady Dvorkovich in his video address.
We would like to remind you that the 2019 Forum will be held on 27-28 May in Moscow, at the most innovative site in Russia - the Skolkovo Technopark. The Forum will be launched with the plenary session on ‘State Protocol. In accordance with the protocol rules...’ featuring representatives of the Protocol Office of the Russian Federation President, the Russian Government, the Ministry of Foreign Affairs of the Russian Federation, and other major protocol services. The session speakers will discuss the current trends in the development of the Protocol services in Russia and in the world, the key professional challenges and possible solutions. For the detailed Forum program, please visit Program section of our website.
The Sochi Interpreters & Translators League founded by a team of professionals rendering all-inclusive interpreting and translation services in a number of European and Asian languages in Sochi has become the Protocol Forum partner. The League affiliates freelance expert translators and interpreters in Sochi, including some members of the National League of Translators, who are the most demanded language assistants, conference interpreters, guides, translators, foreign language teachers and language consultants.
The Sochi Interpreters & Translators League is a strong team geared toward top quality interpreting or translation services as evidenced by feedback from regular customers, for whom the League has become a reliable partner.
The ‘International Protocol. Protocol features and subtleties across various countries and cultures’ session will be moderated by Ariane Curdy, a business trainer in Intercultural Communication, founder of the Culture Relations company (Switzerland).
Ariane Curdy is a specialist in management and development of organizations specialized in intercultural perspectives, which is sometimes crucial in today’s global world. She has more than twenty years of experience as an economic security expert for humanitarian agencies in Africa, Asia, the Middle East, the Caucasus and the Balkans. In 2001, Ariane founded the Culture Relations company, which renders intercultural services to a large client base, including government organizations and NGOs, private and national companies, and international sporting federations. In 2015 and 2018,she facilitated a series of workshops in Myanmar on the topics of Cultural Diversity and best practices in promoting of freedoms of culture, mutual understanding and intercultural dialogue at large.
The Forum participants and experts will be invited to discuss such issues as the basics and specifics of the Diplomatic Protocol, the importance of intercultural communication skills when interacting with foreign partners, and the specifics of work with representatives of different countries.
The panel of speakers at the ‘Official State Symbols. No right for a failure!’ master class will feature Pavel Gernets, the Director of the Exemplary Orchestra of the Honor Guard, and Sergey Altukhov, the Deputy Director of the Sport Management Center under Lomonosov Moscow State University.
Pavel Gernets has been leading the Exemplary Orchestra of the Honor Guard since 2015. During this period, under his leadership, the team performed at more than 200 official welcome and farewell ceremonies, as well as the wreath-laying ceremonies by government and military delegations. Thus in his professional career Pavel is often to sing national anthems of different countries.
During the master class, Pavel will share his insights and lifehacks on how to check the relevance of the music score, when it is correct to perform a short version of an anthem, and when only a full version is to be sung.
Sergey Altukhov took part in delivering of a large number of World and European Championships, World Cups, World Cup stages, Grand Prix Series and other international tournaments in 25 sports, acting in the capacity of the Deputy Director of their organizing committees. On many occasions he moderated major international sports forums (Shanghai Global Professional Football Summit, World Football Forum, World Hockey Forum). Sergey's research interests are focused on such topics as Sports Management, Public Administration in Sports, Event Management, Etiquette Protocol Rules in Sports, and others. He is the author of over 40 scientific articles and the editor of the information and educational portal of the Sport Management Centre under Lomonosov Moscow State University.
During the master class Sergey will talk about peculiarities and subtleties of using state symbols during sporting events.
The moderator of the ‘Official State Symbols. No right for a failure!’ master class will be Pavel Popov, Director General of the IQ Protocol company (Russia).
Pavel has an extensive experience in the field of event management, obtained through the leading event agencies in Russia. In 2009 Pavel joined the team of the Protocol Department of the Organizing Committee of the XXII Winter Olympic Games and XII Winter Paralympic Games 2014 in Sochi, where for 5 years he was Head of the Venue Protocol division responsible for planning and delivery of VIP guest zones at the Olympic venues. From 2015 through 2018, he was the Head of Venue Protocol under the Protocol Department of the FIFA World Cup Russia 2018 Local Organizing Committee. Thanks to the professional performance of the team headed by Pavel the highest level of service was rendered to the VIP guests at all 12 stadiums of the World Cup.
During the master class the Forum experts will talk about specific types of events where flags and anthems play a key role and will offer recommendations on how to avoid any misuse.
Xenia Cheberko-Reyzhevskaya will be a panelist for the panel discussion on ‘Protocol and PR. Team work in favor of the common goal’.
In 2006, Xenia joined the bid commitee for the Sochi 2014 Olympic Games as the Head of Domestic Media Relations. Following the success of the communications campaign for the Sochi bid, she was invited to continue her work on the Olympic project within the Sochi 2014 Organizing Committee as the Head of Press-Office.
From 2012, she was the Director of the Press-Office and Marketing Communications Department at the Sochi 2014 Organizing Committee and from January 2015 – Director for Communications of the news agency ‘Rossiya Segodnya’/Sputnik. In June 2018 Xenia was appointed to the role of corporate advertisement and promotion director.
Xenia has been awarded several state and professional awards for her professional excellence and accomplishments, including the Medal of the Order of Merit to the Fatherland, First Degree; Letter of Recognition signed by the Russian Federation President, and IPRA International PRAward 2014.
The session participants will discuss intersections of the Protocol and the Press office scopes, and identify challenges in developing their joint well coordinated operations.
The Roscongress Foundation has become an information partner of the 2019 Protocol Forum.
The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of international conventions, exhibitions, and public events. The Roscongress Foundation was founded in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.
The Foundation’s events draw more than 80,000 participants each year from 195 countries, with more than 10,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 2,500 people working in Russia and abroad. In addition, it works in close cooperation with economic partners from 75 countries worldwide.
The Forum Directorate kindly reminds you that the Forum participation discount rate is open through April 30 only. Please register early for the largest professional Protocol Forum and enjoy the early bird registration fee.
For details of the participant package please visit the Admisssion Options section of the Forum website.
Elizaveta Volostnova will be the moderator for the ‘Protocol and IT. IT solutions for protocol job to be done quick and easy’ session.
From 2007 to 2011, Elizaveta worked for the Ministry of Foreign Affairs of the Russian Federation, including a long-term business trip to the Embassy of the Russian Federation in Mexico. In 2012, she headed the division of VIP Guests Management under the Protocol Office of the Organizing Committee of the XXII Olympic Winter Games and XI Paralympic Winter Games 2014 in Sochi, where she was involved in the development of a database featuring VIP guests of the Olympics. After the Games, Elizaveta moved to the Protocol Department of the FIFA World Cup Russia 2018 where she was also responsible for work with high-ranking officials.
During the session the Forum participants will learn about modern IT solutions designed to make a Protocol officer’s life easier.
The art of gift selection and presentation requires a good taste and experience. But when it comes to the gifts for heads of state or other highest ranking officials, the art of gift making gets a certain political touch. The right and appropriate gift can help one not only win appreciation of the counterpart but can also make a difference in the talks.
What to start with, where to look for, where to buy, how to wrap and what else is necessary to keep in mind in the process of gift-giving? We will discuss all such aspects with Temur Dzalamidze – a participant of the master class on ‘Gifts Selection. The art of gift-giving’.
Since 2011, while working for the Organizing Committee of the XXII Olympic Winter Games and XI Paralympic Winter Games 2014 in Sochi, Temur was responsible for VIP guest zones at the mountain cluster venues; in 2015 he moved to the Gazprom-Media Holding as Head of the Organization department and, among other things, was involved in the formation of the company's gift fund. In 2018, Temur founded his own company called ‘Not-for- Everyone-Service’, which specializes in concierge services, gift selection, and turnkey arrangements for VIP clients’ private trips around Russia.
Anthony Lack, Head of the Centre for Events Management Training under the Hotel and Tourism Management Institute, will take part in the 2019 Protocol Forum as a speaker in the ‘Protocol Education. Market review: where to study protocol and etiquette today’ session.
Anthony graduated from the Montreux Hotel Management Institute in Switzerland, and for years has been upgrading his level of education, specializing in the Event Industry and Hotel Management.
Having completed his studies, Anthony began his career from the luxury five-star hotel segment, and held senior management positions at leading hotels in Switzerland and South Africa, such as the Dolder Grand Hotel Zürich, Schweizerhof Hotel Bern and Michelangelo Hotel. He was part of the management team of the first Swisstouches Hotels & Resorts in China.
Anthony has almost 30 years of experience in organizing hospitality events and education programs, working with international sports organizations such as the IOC and FIFA.
The session participants and experts will discuss Protocol education and training in Russia and abroad, the specifics of professional development courses in Protocol, as well as the importance of specialized Protocol-focused education and knowledge for those switching from any associated field to Protocol.
Irina Khazhenets, former Head of the Protocol Division of the Russian Railways President’s Office, will share her experience with the Protocol Forum participants at the session on ‘Business Protocol. Corporate Protocol’.
From 2004 to 2006 Irina worked in the Press Service of the Russian Railways, then for four years she was deputy head of the Protocol Division in the same organization, and in 2010 she was promoted to the position of the Head of Protocol Division of the Russian Railways President’s Office. In 2015, Irina joined the Moscow Metro as the Head of Protocol and International Relations.
The session panelists and participants will discuss peculiarities of holding meetings involving participation of CEOs of major Russian and international companies and corporations, as well as arrangements for participation of big business representatives in official interstate events.
As part of the Forum's 2019 programme, all participants and experts will be offered a presentation of the Skolkovo Center, which is the most innovative platform in Russia.
Though the Skolkovo Innovation Center was founded only eight and a half years ago, it has grown into a unique education and training complex, where professionals can upgrade fundamental theoretical knowledge and apply it in the most innovative sectors of the economy. During the Skolkovo presentation, all its benefits will be explained, with a focus on particular resident companies and startups which services can be potentially useful in Protocol operations.
The A5000 Event Solutions Company has become a partner of the 2019 Protocol Forum.
For more than 10 years, the A5000 Event Solutions Company (part of the Accreditation Center group of companies) has been outsourced for performing the entire scope of registration and accreditation of guests during large-scale events, including those that involved participation of top public officials.
A5000 experts organized accreditation centers for the most significant events in Russia: the Moscow Financial Forum, the ‘Army’ military-technical forum, the ‘Soobschestvo’ (Community) forum, the ‘Open Innovations’ forum, the Moscow Urban Forum, the VTB Capital ‘RUSSIA CALLING!’ investment Forum, and many others.
The company's experts rely on extensive experience in organizing an effective accreditation process, data collection from all categories of participants, facilitation for interaction between protocol teams, the Federal Guard Service (FSO) of the Russian Federation and members of delegations.
Besides, the company is ready to make comprehensive arrangements for communication with the event guests: call-centers and information services of the events, delegate management and guest-management, guests’ logistics, arrival and departure services.
Alexandra Moiseyeva will be the panel discussion moderator during the ‘Protocol at Sporting Events. Citius, altius, fortius – following the protocol rules’ session.
From 2006 to 2008 Alexandra worked for the Russian Federation Presidential Protocol Office. In 2008, she took command of the Protocol Department of the Organizing Committee of the XXII Olympic Winter Games and XI Paralympic Winter Games 2014 in Sochi.
During preparation and holding of the 2018 FIFA World Cup Russia, Alexandra was the Protocol Department Head and together with her professional team was in charge of protocol arrangements for events involving participation of the Russian Federation leaders, heads of other states and foreign government officials, as well as other high-ranking guests in VIP zones at 12 stadiums in 11 cities.
Today Alexandra runs the Protocol office of the UEFA 2020 St. Petersburg Organizing Committee, and since 2014 she has been a consultant on protocol matters for the International Olympic Committee.
The session participants will discuss subtleties of organizing protocol events during major sporting tournaments.
Ivan Mishchenko, the founder and executive partner of the A5000 Event Solutions Company which is the leading contractor for event registration and accreditation of participants, will take part in the Protocol Forum as a speaker in the session on ‘Protocol & IT. IT solutions for protocol job to be done quick and easy’.
With his overall experience of fifteen years in staging events of various levels, for the last decade Ivan has been developing the market of participants’ electronic registration. He has successfully organized accreditation centers for the most significant events in Russia, including such forums featuring top public officials as the Moscow Financial Forum, the ‘Army’ military-technical forum, the ‘Soobschestvo’ (Community) forum, the ‘Open Innovations’ forum, the Moscow Urban Forum, the VTB Capital ‘RUSSIA CALLING!’ Investment Forum, and many others.
Ivan is an expert practitioner in running accreditation operations for participants of large-scale events, and in facilitating Protocol services’ interaction with the Federal Guard Service (FSO) of the Russian Federation and members of delegations.
Ivan and other panelists will talk about how specific technical solutions help in managing endless guest lists, designing seating plans, mailing gifts, and about other solutions that should be in the toolkit of a modern protocol team.
The panel discussion called ‘Protocol and Hospitality. Modern event: idea, taste, design. Is there a room left for protocol?’ will feature Maarten Bogaerts, CEO of Bogarts Group, as a panelist.
Maarten knows how to ensure a high level of service, because he used to work as a butler for the Royal Families in Belgium, Morocco and Saudi Arabia, is known as the Hotel Butler of the Conrad Brussels Hotel, and has founded the Bogarts School of Butlers and the Service Academy (for maitres d'hotel and waiters).
Participants of the session will enjoy an exciting discussion on the intricacies of protocol hospitality.
Alexander Protasov will be a speaker at the session on ‘Protocol and Security. Security at the highest level events: connecting the dots’.
For several years Alexander has been in charge of safety and security at major international sporting events. He was Head of the Security Department of the 2018 FIFA World Cup Russia™ Local Organizing Committee, now manages the Security Department of the UEFA European Championship 2020 Local Organizing Committee in St. Petersburg, and is also an expert and consultant to the 2022 FIFA World Cup Local Organizing Committee.
The session participants and speakers are expected to find an answer to the question of whether Security, or Protocol should be recognized as the ultimate authority.
Event LIVE joined in as a media partner of the Forum.
Event LIVE is an online resource of ideas, news, knowledge and expert assessments of the market available to event industry professionals in Russia and the EAEU countries. This virtual platform is a convenient one-stop-shop for finding useful business contacts, exchanging experiences and expert opinions, running blogs, keeping abreast of the latest industry news, promotion of events and services, attraction of new customers and partners.
The Russian International Protocol Forum Directorate has announced the launch of accreditation of media representatives. Accreditation is offered to journalists, photographers, cameramen of Russian mass media registered with the Federal Agency for Press and Mass Communications, as well as foreign journalists accredited by the Russian Ministry of Foreign Affairs.
The Accreditation Application form is published in the Media section. The form should be filled in and sent to firstname.lastname@example.org.
Registration of accredited journalists and issuance of their badges shall be performed at the Media Registration desk, provided that the accreditation approval is stated in the database of the Forum Directorate, and upon presentation of suitable professional credentials.
Accreditation of media representatives will continue until May 25, 2019.
Olga Makarova, head of Protocol at the Kontinental Hockey League, will be a panelist on the panel discussion session on ‘Protocol at Sporting Events ‘Citius, altius, fortius – following the protocol rules’ discussion session.
Between 2010 and 2014, Olga participated in preparations and hosting of the XXII Olympic Winter Games and XI Paralympic Winter Games of 2014 in Sochi, where she was responsible for Protocol aspects of the Opening and Closing ceremonies of the Games, welcome services provided to high-ranking visitors in the Olympic villages, as well as the Protocol arrangements for the awards ceremonies at the Medals Plaza. After the Games, Olga took command of the then brand-new department in charge of protocol events at the KHL.
As of today, the League’s scope covers 25 clubs from 7 countries of Europe and Asia.
Evgeny Sidorov is going to be a panelist at the panel discussion session on ‘Protocol and Hospitality. Modern event: idea, taste, design. Is there a room left for protocol?’.
In 2012, Evgeny joined the Organizing Committee of the of the XXII Olympic Winter Games and XI Paralympic Winter Games of 2014 in Sochi as Head of the Food and Beverage Services department. During his work for Sochi 2014, Evgeny took part in the development and implementation of the concept of food services and catering in the Sochi Park (Ruski Dom) hospitality house during the 2012 Summer Olympics in London. In 2015, Evgeny joined the 2018 FIFA World Cup Russia™ Local Organizing Committee as Head of Catering Services Division. The level of services and quality of catering management were highly appreciated both by representatives of client groups, and FIFA.
Currently, Evgeny is a F&B and Cleaning consultant to the Minsk 2019 2nd European Games Organizing Committee. His tasks involve adaptation and localization of the solid F&B management experience accumulated during similar previous events to the realities of the current major project, to organize services at a high international level with the national flavor of the host country.
The 2019 Protocol Forum features Marianne Zahnd as a speaker at the ‘Protocol at Sporting Events.‘Citius, altius, fortius – following the protocol rules’ panel discussion.
For three years Marianne has been Head of the Guest and Delegation Management Department of FIFA. Her efforts and her team ensured high quality services rendered to VIP and VVIP guests at the FIFA World Cup Brazil 2014, FIFA Confederations Cup Russia 2017, FIFA Women's World Cup Canada 2015, the U-20 World Cups and other FIFA events. Marianne has accumulated extensive experience in protocol operations and is familiar with the specifics of hospitality at major sporting events.
As part of the panel discussion, participants and speakers will be invited to discuss the arrangements for international sporting events with the participation of heads of states and other high-ranking officials.
Viktoria Kulakova, a lecturer at the Smart and Talented School of Personal and Business Assistants, is going to be a speaker at the session ‘Protocol & IT. IT solutions for protocol job to be done quick and easy’
Viktoria will tell you more about how messengers help in preparation and organization of events, as well as which smartphone life hacks will make life easier for protocol staff in their daily activities.
When arranging international meetings, organizers need to be aware of the participants’ cultural differences and established protocol practices, because provisions for their comfort zone and mutual respect during such events will contribute to the overall success of even the most challenging negotiations.
The speaker at the ‘International Protocol. Protocol features and subtleties across various countries and cultures’ session, the Head of the Protocol and PR of the International School of Protocol and Diplomacy ISPD (Belgium), former Deputy Chief of Protocol at the Federal Chancellor of Austria Thomas Sladko will advise the Forum participants on how to avoid protocol fallacies.
This world does not live by Protocol alone! It might seem that as soon as one gets out of some big boss’ office, one can relax and forget about formalities. But it is not the case. Today’s world prescribes its own rules, and to keep your head up high and save your face even at Queen Elizabeth II's Reception, you need to be aware of etiquette and play by the rules. Etiquette in the modern lifestyle is a topical subject: what is it for, why is it important, and what are the new trends in this ancient domain. The etiquette revelations will be shared by the keynoter of the ‘Business Etiquette’ session Tatiana Baranova, an expert on modern etiquette and business protocol, the ‘Pro.Etiquette’ educational project’s founder.
Let us start introductions of the Protocol Forum speakers and moderators. On May 28, 2019, all Forum participants are invited to join the master class called ‘Official State Symbols. No right for a failure!’. Sergey Babenko, General Director of the Symbol Company, will give an overview of specific types of events where flags and anthems are critically important, and, together with other experts, will offer recommendations on their correct usage.
Under the Program section at our website you can find the draft agenda of the Russian International Protocol Forum. The program highlights are the state and business Protocol as well as cross functional interactions between Protocol and other relevant services. Each participant can choose the most interesting topics and attend various thematic sessions, panel discussions and master-classes. The first speakers and moderators of the Forum will be announced shortly. Please check for the updates at our website and follow us in social networks to keep track on the most recent news on the Forum program and more.
The First Russian International Protocol Forum will host the ‘From Gifts to Lifestyle’ Protocol Industry Exhibition. The exhibition will feature producers of Protocol merchandise and luxury gifts, as well as Protocol and hospitality services providers. One of the first registered exhibitors is the Symbol company - a leading Russian manufacturer of flags and banners. Flags and standards produced by the Symbol company decorate offices of the President of the Russian Federation, the Russian Prime Minister, as well as many ministers and heads of the constituent entities of the Russian Federation. The Symbol company is also one of the Forum partners.
The First Russian International Protocol Forum will be held in Moscow on 27-28 of May at the Skolkovo Innovation Center. The Forum will be attended by the representatives of the Protocol Office of President of the Russian Federation, the Protocol Department of the Government of the Russian Federation, federal and regional authorities, as well as representatives of Protocol services of major business companies and corporations, and universally recognized experts in the field of Protocol, Etiquette and Hospitality. The Forum agenda covers most topical evolution issues of today’s Protocol service. Besides, a special focus will be placed on the cross-functional links of Protocol with related services and providers, such as security, press service, catering, etc. The Forum is actively supported by the Skolkovo Foundation. The operator of the Forum is the IQ Protocol, LLC.